The advert for a game called ‘Would You Rather’ was displayed on the app for US users, asking them to select a choice between slapping Rihanna and punching Chris Brown.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
The ad was quickly slammed for appearing “tone deaf” due to Chris Brown’s conviction for assaulting Rihanna in his car in 2009 while the pair were in a relationship.
Snapchat were quick to remove the advert and issue and apology.
“The advert was reviewed and approved in error, as it violates our advertising guidelines,” they told the BBC. “We immediately removed the ad last weekend, once we became aware.”
“We are sorry that this happened.”
Others to lend their voice to the criticism included US activist Brittany Packnett and Chelsea Clinton.
“I know that social media ads go through an approval process from the platform,” wrote Packnett. “This means Snapchat approved an ad that makes light of domestic violence.
“The update ain’t the only thing that’s wack over there, friends.”
Clinton replied: “Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.”
I know that social media ads go through an approval process from the platform.
This means @Snapchat approved an ad that makes light of domestic violence.
The update ain’t the only thing that’s wack over there, friends. https://t.co/PmbJn4zCel
— Brittany Packnett (@MsPackyetti) March 12, 2018
Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.
— Chelsea Clinton (@ChelseaClinton) March 12, 2018
The ad picked up more traction than it would have done, after a new update displays commercial material in between stories.
After he shared her track ‘One Thousand Miles’, she replied: “Today Chris Brown posted my video. I am now being repeatedly tagged to his account. Being that today is International Women’s Day I feel compelled to draw a line.”
“I support survivors not perpetrators of domestic violence. I do not want to be associated with an artist that has assaulted women on a day like today. Thank you #internationalwomensday.”
Brown then responded: ”I posted a song that was and still is a great song and the artist felt she was doing her duty as a WOMAN to continue to spread this kind of hatred today. I won’t keep it up long. I just hope she knows she is loved and her song is great”