Kraft Heinz Takes to Twitter to Stir Mayochup Buzz in the US

Mayochup might not be exactly what investors have been craving from Kraft Heinz Co., but the company is betting it will help whet their appetite for growth.

The packaged-food giant, unable for now to fulfill its goal of expansion via acquisitions, is polling consumers on Twitter on whether they’d buy a ketchup-mayonnaise fusion. Kraft Heinz says that 500,000 votes in favor of Mayochup by April 15 will trigger the product’s entry to U.S. supermarket aisles.