Business

Spotify and Hulu announce joint subscription plan

Spotify has introduced a new join subscription plan with Hulu for fans who want music and TV in one package, according to a report in The Verge

The bundle, which is currently available to US customers, began as a student-only offer in September last year. It includes Spotify Premium ($9.99 per month) and traditional, video-on-demand service Hulu ($7.99 per month), together for a total of $12.99 per month. 

The deal is currently just available for current Spotify Premium customers in the US, but the two companies say they plan to roll out the offer to other US customers later this summer.

Hulu’s senior VP Tim Connelly said in a statement: “Based on the outstanding performance of the Spotify and Hulu student package, it’s clear that customers love to combine their music and television experiences together.”

According to Bloomberg, Spotify is also working on making its free tier easier to use on mobile phones, which could give listeners more control over what plays on a playlist, and also give them faster access. 

Spotify has received criticism from several artists for “giving music away for free”, and label executives have asked the service to limit what music is available to users who don’t use a paid subscription. In 2017 record labels managed to convince Spotify to allow artists to delay the release of new music on the free service.

The music industry is expecting some sort of new product unveiling from Spotify on 24 April after members of the media were invited to to attend an announcement: reports suggest it could be a speaker. 

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