Content and Communications Manager – Ticketmaster Australia – Melbourne VIC

Content and Communications Manager
Ticketmaster AustraliaMelbourne VIC

OBJECTIVE OF ROLE

The Content and Communications Manager is responsible for the delivery of content marketing and various campaigns and communications for the Australian and New Zealand markets. You will be responsible for developing and managing the content strategy on all customer-facing channels, creating blogs and unique content, the social media strategy, while also supporting the Communications department by responding to media requests and in the management of an efficient and informative press office.

RESPONSIBILITIES

Content Marketing

  • Create a content marketing strategy across Ticketmaster’s customer-facing channels in an effort to increase awareness and tickets sales for clients
  • Manage the Ticketmaster Blog, encouraging new authors to produce content and work closely with the marketing team to maximise awareness, engagement and generate overall tickets sales
  • Write and edit blogs (avg 40-50 monthly) – including announcements, interviews, customer service related topics
  • Create & manage always-on content campaigns i.e. What’s On – weekly social and blog campaign
  • Copywriting, proofing, editing and presenting content in a compelling manner and sharing via channels – plus optimising content for SEO
  • Manage and engineer tone of voice, and ensuring all content is consistent with tone of voice and brand guidelines
  • Writing, designing or creating original content across multiple platforms
  • Develop and manage an editorial content calendar
  • Localise International content
  • Organise, film and edit videos across customer facing and B2B channels
  • Work with clients and client managers across all sectors to consult, leverage and facilitate content, campaigns and best practice for online platforms and social media
  • Manage communications for customer service and crisis management
  • Monthly analysis and reporting on traffic, user engagement

Social Media

  • Scheduling & posting across all platforms – twitter, facebook, Instagram, youtube
  • Manage communications for customer service and crisis management
  • Community management
  • Live streaming – interviews, client collaborations
  • Event and press call coverage
  • Photography and videography (as required) for social channels
  • Monthly analysis and reporting on traffic, user engagement

Communications/Public Relations

  • Assist in the management of an efficient and informative press office
  • Providing public facing statements when approached by media
  • Ensuring that journalist enquiries are responded to swiftly and as fully as possible
  • Manage approval process for media/press materials
  • Monitor and circulate news updates, keeping key members of staff informed about breaking news stories
  • Assist internal communications
  • Support event management by working across events that help to promote Ticketmaster to both clients and other key stakeholders

Job Requirements

REQUIRED COMPETENCIES

  • Well-developed interpersonal and communication (written and verbal) skills
  • A good knowledge and understanding of Australian media and social media
  • An understanding of SEO and its importance in content creation
  • Excellent research, writing, editing and proof reading skills
  • Creativity and a genuine enthusiasm for writing
  • Passionate – with the ability to get excited about something and throw yourself into it
  • High level of attention to detail
  • A positive and proactive attitude
  • High level of organisational skills to meet deadlines and business needs
  • Team-oriented but self-directed
  • Strong PC skills and experience in MS office packages
  • Advanced MS Word and PowerPoint, intermediate Excel skills
  • Experience with word press and/or similar CMS
  • Experience with a social management tool such as Sprout or similar
  • Experience in journalism or writing/blogging for digital channels
  • Ability to accommodate to changing needs of business
  • Tertiary qualification in journalism, PR, marketing, media or equivalent work experience, be comfortable with the major social media channels (Facebook, Twitter, LinkedIn, YouTube, etc.) and possess a basic understanding of social media marketing best practices

How to apply:


If your skills and experiences match that of this job description apply here today with a current CV including full employment and education information.


All roles at Live Nation Entertainment are subject to full background screening.


Please note due to high volume of applications for our roles we reserve the right to close all vacancies earlier than the advertised date without notice. To avoid disappointment please apply as soon as possible.


Closing date:

17/8/2018

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